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Highlights
Quality
You can't beat the price and it is a quality product!
It didn't burn with the developer added in and it had a pleasant smell.
My after pic is my 1st dye with the original colors, not mixed.
Packaging/appearance
No mixing, just squeeze it out of the bottle.
It's almost a loose gel material which works nice because as you section the hair, it seeps into the layers underneath.
Competitiveness
I feel like it lasted a good amount of time compared to other brands.
I learned that you can wash your hair with oxi clean and not do any damage, and it definitely removes a lot of the color.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Ny product came with a broken squeeze top
Posted by a reviewer on Amazon
And when i removed the top the opening had a leak
Posted by a reviewer on Amazon
Then i suddenly became obsessed with highlighter yellowgreen and decided thats what i wanted my hair to look like
Posted by a reviewer on Amazon
Only most yellows out there are like sunflower or banana yellow and not what i wanted at all
Posted by a reviewer on Amazon
Apparently my hair is quite porous in that area because oh my god did it pick up the color
Posted by a reviewer on Amazon
It was like bright purpley fuschia explosion
Posted by a reviewer on Amazon
The color was gorgeous but way too bright for a gal of my age 50s
Posted by a reviewer on Amazon
No joke with my hair barely longer than pixie length when i put this in with a little red on the tips of my hair or the same brand i could have passed for a female version of the old christmas movie character
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