This is concentrated so only a small amount is needed, and feels so good on the teeth.

This is concentrated so only a small amount is needed, and feels so good on the teeth.  Read Less

It is the best toothpaste i've ever used (and a little goes a long way).

It is the best toothpaste i've ever used (and a little goes a long way).  Read Less

The tube is small, but you only need a tiny drop on your brush so it lasts a long time.

The tube is small, but you only need a tiny drop on your brush so it lasts a long time.  Read Less

It also foams a lot, which i love because nothing feels worse than having to apply more toothpaste halfway thru brushing.

It also foams a lot, which i love because nothing feels worse than having to apply more toothpaste halfway thru brushing.  Read Less

I must be nuts to spend $7 on a tube not much bigger than the travel size crest.

I must be nuts to spend $7 on a tube not much bigger than the travel size crest.  Read Less

Goes a longer way than most toothpaste , as well , so the price is actually a bargain .

Goes a longer way than most toothpaste , as well , so the price is actually a bargain .  Read Less

It is a (by far) better brand than any american made paste.

It is a (by far) better brand than any american made paste.  Read Less

It's really good if you have any gum or teeth problems it's nice to be able to get something like that that actually works inst...  Read More

It's really good if you have any gum or teeth problems it's nice to be able to get something like that that actually works instead of american toothpaste  Read Less