The color seems brighter for a moment and then also seems to soften while still leaving a bit of color. I really like how it glides on. It goes on smoothly and doesn’t feel oily.

It does some moisturizing, but it's mainly about a natural, sheer looking hint of color that's fantastic! This product moisturizes and shines. Almay color and care lip balm is a great moisturizer for your lips.

This product is my hoy grail. It's not as oily as the title suggests, it's more so creamy. It has a longer lasting tint than tinted chapstick.

This is super moisturizing and it gives sheer coverage. It’s sure to be complementary to many skin tones. Sheer and moisturizing.

The almay color & care lip oil is fantastic. I love almaty lipstick and so does my lips. This does a great job of keeping your lips moisturized and smooth, plus it doesn't look like psychotic clown lipstick.

This is a fiasco, it's colorless, and it's not even moisturizing. The color is nothing like pictured. At the very least it’s a lip oil/hydrater but no color and lack luster shine.