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Pros & Cons
pros
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pros
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Buildable Coverage
Customers are extremely satisfied with the buildable coverage of Almay Truly Lasting Color Liquid Makeup in Sand. They praise its ability to provide excellent color and coverage without appearing unnatural or heavy. Many have repurchased the product multiple times due to their positive experience.
Long Lasting
Customers are highly satisfied with the long lasting nature of Almay Truly Lasting Color Liquid Makeup. They have used it for many years, and it stays on all day without fading or smudging. The product's reasonable price is also a significant factor in their positive sentiment towards it.
Skin Tone Match
Customers generally praise the skin tone match of the Almay Truly Lasting Color Liquid Makeup, with some mentioning the need to mix it with another foundation for an exact color match. The majority of customers find that the makeup blends seamlessly and provides good coverage without appearing cakey or drying. Some older customers appreciate the sun protection and improvement in skin tone. However, a small group of customers have had issues with the product being too thick or thin, causing uneven application.
Highlights
Quality
This product is long lasting, cover's well, not oily goes on very nicely.
I have very sensitive skin and i’ve actually forgotten to wash my face a few times after wearing it all day and not once have i... Read More
This formula glides on evenly and stays on.
This is very sheer, almost like nothing on your skin
Price
It is reasonably priced and works well for my sensitive skin.
There's no need to spend a fortune on a beautiful foundation.
98 for 3oz but when it was delivered it was only 1oz.
Retail price is a lot cheaper $9.
Packaging/appearance
I had several other items in the box that were all delivered perfect.
One of my favorite foundations arrived damaged.
Competitiveness
This foundation works better than the expensive brands i’ve tried.
Many brands cause my skin to breakout and i'm 65.
Almay tlc can more than hold its own -– save yourself $30 or more and get this brand asap so it doesn't get discontinued, please :)
Overview
- How are reviewers describing this item?
color, great, good, long and smooth. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 2,639 reviews as of our last analysis date on Dec 7 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
It doesnt bother my skin at all and it doesnt run ever
Posted by a reviewer on Amazon
I have oily skin and other foundations come right off after a few hours
Posted by a reviewer on Amazon
It’s decently cheap for such good quality
Posted by a reviewer on Amazon
You have to literally scrub your face to get this stuff off
Posted by a reviewer on Amazon
This is very sheer almost like nothing on your skin
Posted by a reviewer on Amazon
The color matches my skin tone and covers discoloration even though it is sheer
Posted by a reviewer on Amazon
Almay tlc can more than hold its own – save yourself 30 or more and get this brand asap so it doesnt get discontinued please
Review Count History
Price History
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