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Pros & Cons
pros
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pros
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Longevity
Customers are highly satisfied with AXE Understated Cream's performance but some express concerns about its longevity, stating that it may not last until the end of the day for heavy users. However, others have used it for several years without any issues.
Natural Appearance
Customers are highly satisfied with AXE Understated Cream's natural appearance and hold capabilities. The product allows for various hairstyles without leaving a greasy or shiny look.
Easy Application
Customers are very satisfied with the easy application of AXE Understated Cream. They find it easier to evenly distribute throughout their hair, especially when it's damp, and appreciate its thicker lotion consistency that makes it simple to work into their hair.
Hold Power
Customers generally praise the decent to great hold power of AXE Understated Cream, with some expressing satisfaction for its softness and control. However, a few mention inconsistent hold throughout the day and difficulty in application.

Highlights
Quality
It holds my hair really well, isn’t sticky, provides great style and durability all day long.
Great product, leaves hair natural but controlled.
First of all this stuff is doesn't have a very good hold, it won't hold my hair up without the help of a hairdryer.
It does flatten, as mentioned above almost to the point of working itself completely out of your hair.
Price
Smells ok, decent product for the price.
Competitiveness
I will update on if american crew is worth the extra money.
I wouldn't recommend buying this product because i know that a little bit more money could be paid for a far superior product.
Overview
- How are reviewers describing this item?
great, natural, good, first and few. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 3744.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 1,054 reviews as of our last analysis date on Mar 8 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Coming from using gel i am having a hard time getting used to the feel of the cream
Posted by a reviewer on Amazon
Not the glued in place look of gel
Posted by a reviewer on Amazon
The only complain is that it leaves residue on your hands even after your rinse your hands and wash with soap
Posted by a reviewer on Amazon
I wouldnt describe my hair as afro like but it is extremely poofy
Posted by a reviewer on Amazon
I usually do a come over with my 34bangs34 standing up but flowed over
Posted by a reviewer on Amazon
Another thing that was unique is that it washed out so easily without leaving any residue behind
Posted by a reviewer on Amazon
On its own i would say it only lasts about half the day for me
Posted by a reviewer on Amazon
I have 2inch long straight hair as a reference
Review Count History
Price History
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