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Pros & Cons
Pros
This product works to control frizz and curl. It smells lovely and you don't need a lot to straighten your hair. I usually touch up my blowout with a straightener afterwards and it does a great job!
It tames my thick, straight hair, and smooths it nicely! My hair feels soft. My hair dries silky and smooth.
Bb used to offer the shampoo and conditioner but discontinued those a few years ago. This product really protects hair from humidity.
Holy sh*t. The smell is great and the results are consistent. It smells nice too! I live in the south, so that is a common occurrence.
Cons
The hold is ok, but i had to buy a second product to control the frizz. My hair looks and feels dry and frizzy. I have migraines triggered by scents, and this product sent me into a three-day migraine. Bumble and bumble (and every other salon brand) d... Read More

Highlights
Quality
Works well and is one of the few blow dry/heat protectant products that doesn't leave thick hair or hands sticky.
Fine product to use when blow drying hair, especially hair that tends to get frizzy after washing.
I used it today for the first time and it left my hair shiny, straight and frizz free after blow drying as promised.
This is the first time i've ever been able to get it straight without using a flat iron.
Price
My hairdresser recommended this product a fee times before i ordered it.
It’s expensive but a little goes a long way.
It is a little pricey but you don't need a lot.
Competitiveness
I've purchased 5+ times in the past and i've tried other products but this seems to be the best.
Overview
- How are reviewers describing this item?
dry, little, straight, great and long. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 2.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 1,424 reviews as of our last analysis date on Jan 12 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I rarely review anything but this product deserves a review
Posted by a reviewer on Amazon
Ive tried a bazillion hair products and never have i used one that does what it claims
Posted by a reviewer on Amazon
I used it today for the first time and it left my hair shiny straight and frizz free after blow drying as promised
Posted by a reviewer on Amazon
I had stick straight hair my whole life until 5 years ago when it decided it wanted to be very wavy
Posted by a reviewer on Amazon
This is the first time ive ever been able to get it straight without using a flat iron
Posted by a reviewer on Amazon
Im terrible at blow drying my hair and have no patience
Posted by a reviewer on Amazon
The scent isnt overpowering and i am highly sensitive to that
Review Count History
Price History
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