As far as effectiveness it works like every other remover just more expensively i dont like to leave any product on my skin so the fact that they claim it doesnt need any rinse is not for me at all

I am not sure i like the super runny texture it is like water i hate using cotton balls to remove make up and typically prefer massaging the liquid onto my face and the runny texture makesit hard and then remove with a wash towel

The smell is clean and great but i wont buy it again