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Pros & Cons

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The AI used to provide these results are constantly improving. These results might change.

Pros

Works well at reducing stains & whitening teeth.

Good product from a popular supplier. Its a great brand. Always get it.



Cons

Didn't lighten or whiten my teeth at all. There is too much colorant in this toothpaste.

Unnecessarily overpackaged. Disappointing after spending over £10. Not impressed. Would not buy this again. Very disappointed with this product.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


This is quite expensive for toothpaste and although i didn’t expect miracles, i did expect to see some results - reminded me of...  Read More

Competitiveness


I always buy from amerzon buy 4 at a time it's very nice taste

Overview

  • How are reviewers describing this item?
    good, expensive and better.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has determined that the review content quality is high and informative.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 20.
  • Our engine has analyzed and discovered that 76.2% of the reviews are reliable.
  • This product had a total of 1,737 reviews as of our last analysis date on May 28 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    This is quite expensive for toothpaste and although i didn’t expect miracles i did expect to see some results reminded me of my childhood with the striping effect but the tasteflavour is unpleasant and i haven’t seen any change to the colour of my teeth


    Posted by a reviewer on Amazon

    At first i saw results but now i think it’s the same as my other colgate products


    Posted by a reviewer on Amazon

    I have used this product for 2 weeks


    Posted by a reviewer on Amazon

    Out of the box tried it and noticible difference


    Posted by a reviewer on Amazon

    Sticking to the 2 minute brush with an electric tooth brush even though i do have sensitive teeth it hasnt caused any discomfort or bad effects plus the flavor is lovely


    Posted by a reviewer on Amazon

    You can tell quickly if you swap to another one that its far better at whitening


    Posted by a reviewer on Amazon

    Very minty could whiten your teeth more

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