What does this mean?Highlights
Quality
I use the dental picks that go with the oral-b hummingbird.
The marketplace went through a seismic shift with the introduction of colgate total.
Packaging/appearance
I prefer the paste over the gel because the paste doesn't have any color/dye.
Competitiveness
Colgate proved once again that a market leader that grows complacent is vulnerable to an innovative competitor.
Ever since total came on the market.
Overview
- How are reviewers describing this item?
total, dental, good, plus and great. - Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 10.
- Previous analysis of this listing was an F grade.
- Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 37.5% of the reviews are reliable.
- This product had a total of 8 reviews as of our last analysis date on Oct 30 2020.
Helpful InsightsBETA
Posted by a reviewer on Amazon
That fact that it has the american dental association ada stamp of approval is important
Posted by a reviewer on Amazon
It had a dominating market share due in large part to the fact that crest was the first toohpaste to obtain the ada american dental association seal of approval
Posted by a reviewer on Amazon
This version does not include the plus whitening feature
Review Count History
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