B

Company Review Grade:

WELLA Color Charm

70 Total Products

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COLORCHARM Permanent Liquid Toners, Neutralize Brass, Free of Parabens, Vegan Formula

Analyzed on

Sold by WELLA Color Charm

A

Fakespot review grade

A

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Pros & Cons

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neutral

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neutral

Frequently mentioned features with split sentiment

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Color Blending

Customers have mixed opinions on the color blending ability of this toner. While some are pleased with its ability to neutralize brassiness and create personalized tones, others have experienced inconsistent results leading to orange or brassy outcomes.

Volume Developer Usage

Customers have mixed opinions on the appropriate volume developer usage for this toner, with some recommending using a 20 volume developer and others emphasizing that only a 10 volume developer is necessary. Despite this, most agree that the product offers good value for money. However, there are concerns about receiving old products.

Toner Effectiveness

Customers have a generally positive opinion on the toner's effectiveness in neutralizing brass tones, with some expressing satisfaction for long-term use and others sharing their success stories using different developer ratios. However, a few customers mentioned that it did not work for them at all.

Hair Color Result

Customers have mixed opinions about the hair color result of COLORCHARM Permanent Liquid Toners, with some reporting successful experiences achieving desired colors while others experienced unexpected results such as purple hues. The majority of positive reviews mention the toner's ability to neutralize brassiness and leave hair soft and shiny. Some users have noted that the product is long-lasting and suitable for those who color their hair at home. However, a few customers have reported issues with the product not delivering the expected results or causing unintended colors.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

I color my own hair from home and every time i use it it is very successful and gives me great color and it does not dry my hair out.

It is long lasting and gives a beautiful nice color

Double cleansed my hair, towel dried and brushed out, then applied and left sit for 15 mins after application was done (took ab... Read More

My bathroom fan and open window wasn’t enough - i occasionally had burning eyes and nostrils while applying, and my nostrils st... Read More

Price

After a little research and several youtube videos i decided to do it myself and very happy i did, way cheaper!

Amazon cost is the same as beauty supply shop.

I had my hair done professionally paid a lot $$!

After years of paying +$100 to get a toner, i decided to try it at home.

Shipping

Item was as described and shipped out promptly.

I can always count on again getting my toner here n delivered as promised!

Packaging/appearance

Gave it a nice ivory beige look.

Competitiveness

Combined this with another wella toner color to create a personalized tone.

Also, you do not need to use anything stronger than a 10 volume developer with this product.

T10 gives much better results then t18 which deposits to much grey.

Overview

How are reviewers describing this item?
color, yellow, blonde, left and great.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 17,541 reviews as of our last analysis date on Jul 31 2024.