Very easy to use and the color results were great!

Very easy to use and the color results were great!  Read Less

This is a beautiful color and it is long lasting.

This is a beautiful color and it is long lasting.  Read Less

My hair is naturally very dark brown and it’s extremely coarse and thick, as a result i just don’t lighten well at all.

My hair is naturally very dark brown and it’s extremely coarse and thick, as a result i just don’t lighten well at all.  Read Less

You can see the provided pictures for results: the straightened hair pic is immediately after dying & the curly hair pic is my ...  Read More

You can see the provided pictures for results: the straightened hair pic is immediately after dying & the curly hair pic is my hair a week later after washing it twice!  Read Less

This haircare product is affordable and it leaves my hair soft and smooth.

This haircare product is affordable and it leaves my hair soft and smooth.  Read Less

The developer at time of review is under $3 and the corresponding hair color is under $10 at time of review.

The developer at time of review is under $3 and the corresponding hair color is under $10 at time of review.  Read Less

I think that the price that this is is really reasonable.

I think that the price that this is is really reasonable.  Read Less

I had to buy the developer for this product, but thankfully it only cost a few dollars for a small bottle, which is all i needed.

I had to buy the developer for this product, but thankfully it only cost a few dollars for a small bottle, which is all i needed.  Read Less

I mixed it with a red to get a deeper shade and it came out beautiful.

I mixed it with a red to get a deeper shade and it came out beautiful.  Read Less

I have dark brown hair and my hair matches the swatch on the box.

I have dark brown hair and my hair matches the swatch on the box.  Read Less

The packaging recommends the wella developer, but i was also able to test l'oreal 30 developer (ie, it's what i had) and it wor...  Read More

The packaging recommends the wella developer, but i was also able to test l'oreal 30 developer (ie, it's what i had) and it worked well to produce a vivid red that didn't dry my hair out too much.  Read Less

That said you can see from my photos that my lengths that had been previously dyed dark brown lifted to generally match the col...  Read More

That said you can see from my photos that my lengths that had been previously dyed dark brown lifted to generally match the color depicted on the box quite well.  Read Less

Overall, this is another winning product from wella.

Overall, this is another winning product from wella.  Read Less

Just like almost every brand of hair dye, you need a developer to go along with this tube of color---and it's really odd not to...  Read More

Just like almost every brand of hair dye, you need a developer to go along with this tube of color---and it's really odd not to have it included here (like normal boxes of hair dye found in every grocery and drug store).  Read Less

Since it’s a permanent color it does stay longer than those other fun color semi-permanent dyes.

Since it’s a permanent color it does stay longer than those other fun color semi-permanent dyes.  Read Less