Good quality, good results, easy to apply

Good quality, good results, easy to apply  Read Less

Great gray coverage, long lasting color and, most importantly, brass-free tones.

Great gray coverage, long lasting color and, most importantly, brass-free tones.  Read Less

(the reason for this is that most of the chemical "lift" or "pull" comes early in the oxidation process.

(the reason for this is that most of the chemical "lift" or "pull" comes early in the oxidation process.  Read Less

So, unless you have fairly short hair (which i obviously do not), by the time you get past treating your roots, the product is ...  Read More

So, unless you have fairly short hair (which i obviously do not), by the time you get past treating your roots, the product is mostly oxidized.  Read Less

Glad to find at an affordable price.

Glad to find at an affordable price.  Read Less

Great price for this item, thank you.

Great price for this item, thank you.  Read Less

86 from this retailer, which is nearly two dollars more.

86 from this retailer, which is nearly two dollars more.  Read Less

I didn't know they retailed this at my local wal-mart, which sells this for $3.

I didn't know they retailed this at my local wal-mart, which sells this for $3.  Read Less

I have prime shipping, so i imagine it would be an even longer shipping time if you didn't.

I have prime shipping, so i imagine it would be an even longer shipping time if you didn't.  Read Less

The seller immediately responded and replaced it within one day.

The seller immediately responded and replaced it within one day.  Read Less

I ordered it on march 8th and received it on march 13th.

I ordered it on march 8th and received it on march 13th.  Read Less

It was in a plastic mailer with the amazon prime logo, and inside was the box itself.

It was in a plastic mailer with the amazon prime logo, and inside was the box itself.  Read Less

I didn't like the colour it came out and decided to go black to being box dye black.

I didn't like the colour it came out and decided to go black to being box dye black.  Read Less

Packaging: it was very plain packaging, which could be improved upon.

Packaging: it was very plain packaging, which could be improved upon.  Read Less

I think there should be a little bubble wrap or something like that to protect the inside of the bag if something were to get t...  Read More

I think there should be a little bubble wrap or something like that to protect the inside of the bag if something were to get tossed around while shipping.  Read Less

This has been the easiest application and the color came out just what i wanted and that has not been the case all these years ...  Read More

This has been the easiest application and the color came out just what i wanted and that has not been the case all these years with every different kind of name brand i could find but i love this one!  Read Less

You can find similar products that don't test -- do an internet search.

You can find similar products that don't test -- do an internet search.  Read Less

She would never swap to another brand.

She would never swap to another brand.  Read Less

) this said, it has less lift than most other boxed brands (which also means it's less harsh and less damaging), but this can b...  Read More

) this said, it has less lift than most other boxed brands (which also means it's less harsh and less damaging), but this can be overcome with the approach i've described above.  Read Less