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Pros & Cons
pros
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pros
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Long Lasting Formula
Customers are thrilled with the long-lasting formula of the Face Self Tanner Serum, saving them money on bronzers and foundation while maintaining a natural-looking tan for an extended period.
Natural Looking Tan
Customers are highly satisfied with the natural looking tan produced by the Face Self Tanner Serum, praising its even application and quick drying time. The product leaves a subtle glow without any orange tint or streaks, making it a popular choice for those seeking a safer alternative to sunbathing or tanning beds.
Sensitive Skin Friendly
Customers with sensitive skin have generally positive feedback about this self tanner serum. They appreciate its gentle formula, which doesn't cause breakouts or irritation. Many users also praise its lightweight texture and subtle scent, as well as the even tan it provides. Some customers have noted that it takes some time to get used to applying a serum instead of a mousse, but overall they are satisfied with the product's performance and the improvement in their skin's appearance.

Highlights
Quality
The application is smooth and streak-free, and the gradual tan allows me to build up to my desired shade.
It’s very easy to use and very light weight!
My skin is really sensitive to dha, so i have tried a lot of tanning products to see what works -and what doesn't give me an al... Read More
It says to apply it every two days, because self tan fades faster on the face than on the body.
Price
Last a while if applied accordingly and affordable!
Competitiveness
I love the self tanning face serum so much i will never use another brand now that i have used this one.
I have tried all the other bougie brands.
So, i went back to the brand that has never done me wrong: beauty by earth!
Overview
- How are reviewers describing this item?
tan, self, natural, color and medium. - Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 66.6% of the reviews are reliable.
- This product had a total of 799 reviews as of our last analysis date on Mar 19 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Goes on easily under moisturizer and has absolutely no scent to the serum and no residue scent on your skin
Posted by a reviewer on Amazon
Bought this tanner in the hopes that it wouldn’t have that self tanner smell
Posted by a reviewer on Amazon
It was effortless to use but after a few hours of developing it gave that self tanner smell that i hate
Posted by a reviewer on Amazon
One bottle lasted me over a year and i use it every couple days
Posted by a reviewer on Amazon
It says to apply it every two days because self tan fades faster on the face than on the body
Posted by a reviewer on Amazon
It does have a strong scent but it’s not as bad as a lot of self tan products out there and fades fairly quickly
Posted by a reviewer on Amazon
The color is subtle but builds if you apply it more often
Posted by a reviewer on Amazon
I’m fair skinned and this makes me more of a medium tone
Review Count History
Price History
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