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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

The darkest berry burgundy shade is a rich and vibrant red with subtle hints of raspberry. I have black hair so it comes out redder instead of a berry look. This lightens it up significantly without any sort of brassy tones.

The color itself is absolutely stunning. The mask this comes with is pretty amazing. It's a breeze to use and the color always looks great!

This color works best if you are a natural blonde just trying to lighten a little or brighten up your hair. It still stank a fair bit, but wasn't an eye-burning experience like some other brands. Definitely doesn't turn my hair into half cooked ramen ...  Read More



Cons

This color is not as pictured on the box. There is a slight purple hue but my hair looks black" "my hair is black, but not blue black, or jet black since i'm older.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Super solid product that's beyond simple to use.


Easy to apply, easy to manage, doesn’t make your hair feel super dry after.


I’ve been dying my hair on and off for 45 years and this is the first time i have tried this one.


I've tried a few other products which came out way different than advertised, and i also made my hair like icy blonde which req...  Read More

Price


A great buy much cheaper than what you buy at the store.


Perfect shade for me and good price.


Friends who go to hair salons are paying $85 every 6 weeks to have their hair colored.


But that’s what you get for the price.

Shipping


I loved getting my hair color once a month it's great hair color but now it's not automatically shipped every month and can't f...  Read More


My local beauty counter doesn't carry this color, and i have to drive 45 minutes to get it, so with amazon free delivery, i got...  Read More

Packaging/appearance


The packaging of the product was sleek and user-friendly, making the application process smooth and hassle-free.

Competitiveness


This is probably the last time i'm buying this for other reasons (nestle).


Everyone's hair reacts differently to different products so i obviously can't guarantee you will have the same awesome results ...  Read More

Overview

  • How are reviewers describing this item?
    color, blonde, dark, easy and great.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 27976.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 2,791 reviews as of our last analysis date on Jun 12 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    It doesnt leave a strong odor in the air or your hair and after rinsing smells so good


    Posted by a reviewer on Amazon

    However whatever seller packs these hair colors should take into consideration that during the shipping process the items go through 34a lot of tossing and movement


    Posted by a reviewer on Amazon

    This time the boxes two of the three of them were a bit beaten up


    Posted by a reviewer on Amazon

    I tend to wonder if they were tampered with


    Posted by a reviewer on Amazon

    Im not not picky as 34sometimes34 its not always the sellers fault


    Posted by a reviewer on Amazon

    Nevertheless i had to careful examine products


    Posted by a reviewer on Amazon

    Nobi didnt think to take photos


    Posted by a reviewer on Amazon

    I very rarely have any issues with any items i receive that i order with the exception of one other time

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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