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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

This lifts so many levels and it doesn't destroy your hair like most bleaches do. It lifts pretty evenly across hair and does pretty well lefting vivid colors too. It definitely lightens my hair way faster and makes my hair platinum blonde.



Cons

There's no way it lifts 8 levels! I was mostly toned platinum with a small amount of root shadow. My hair is already super blonde. I have dark roots and a red pigment in my hair so brass is normal but not like this.

Terrible, instructions and videos presented false information, the results are not as shown there. This particular bottle has actual bleach in it. After they change their formula it's a no-go.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


This is the first time with this brand but worked great nice color and will buy again


This is a great product, leaves my coarse thick hair shiny and silky.


It just takes 2 applications to get highlights platinum blonde…


I really wish i would’ve discovered this product before using the others because they damaged my hair so bad that i had to cut ...  Read More

Price


Great choice plus much cheaper than going to any salons for paying more bucks!


I was able to achieve the color highlights i always wanted without the salon price.


It got my hair back to how it was when i went to the salon, but for only $9.


This product it's ok for the money.

Shipping


It came immediately and zero travel damage!

Packaging/appearance


I only gave it 4 stars because it says 2 tubes per package but i only received one.


The color is amazing and it actually looks just like the color on the box.

Competitiveness


I always get great results from the product and it lightens better than other brands and i’ve tried most of them.


The lightening capability and the evenness was alot better than feria as well.


I did notice that in putting the dye on it seemed to have more of a moisture element to it than feria.

Overview

  • How are reviewers describing this item?
    color, blonde, brown, orange and good.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 6,928 reviews as of our last analysis date on Jun 25 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Go this to use on my daughter who has very dark brown hair this lighted her up really well and didnt leave her orange at all


    Posted by a reviewer on Amazon

    And didnt completely fry her hair


    Posted by a reviewer on Amazon

    I have a ptsd and muscle spasms adult condition


    Posted by a reviewer on Amazon

    I followed the directions carefully and kept an eye on how my hair was doing once i applied the product


    Posted by a reviewer on Amazon

    Once i noticed my hair was turning lighter and it was a color i liked i washed it off and followed through with the anti brass purple conditioner


    Posted by a reviewer on Amazon

    I then styled my hair like i normally do


    Posted by a reviewer on Amazon

    I am usually allergic to hair dye that has bleach in it but this didn’t make my head burn


    Posted by a reviewer on Amazon

    The color is perfect but i have shorter hair and this is a replacement for what i was using which is no longer available

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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