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Pros & Cons
Pros
This lifts so many levels and it doesn't destroy your hair like most bleaches do. It lifts pretty evenly across hair and does pretty well lefting vivid colors too. It definitely lightens my hair way faster and makes my hair platinum blonde.
Cons
There's no way it lifts 8 levels! I was mostly toned platinum with a small amount of root shadow. My hair is already super blonde. I have dark roots and a red pigment in my hair so brass is normal but not like this.
Terrible, instructions and videos presented false information, the results are not as shown there. This particular bottle has actual bleach in it. After they change their formula it's a no-go.
Highlights
Quality
This is the first time with this brand but worked great nice color and will buy again
This is a great product, leaves my coarse thick hair shiny and silky.
It just takes 2 applications to get highlights platinum blonde…
I really wish i would’ve discovered this product before using the others because they damaged my hair so bad that i had to cut ... Read More
Price
Great choice plus much cheaper than going to any salons for paying more bucks!
I was able to achieve the color highlights i always wanted without the salon price.
It got my hair back to how it was when i went to the salon, but for only $9.
This product it's ok for the money.
Shipping
It came immediately and zero travel damage!
Packaging/appearance
I only gave it 4 stars because it says 2 tubes per package but i only received one.
The color is amazing and it actually looks just like the color on the box.
Competitiveness
I always get great results from the product and it lightens better than other brands and i’ve tried most of them.
The lightening capability and the evenness was alot better than feria as well.
I did notice that in putting the dye on it seemed to have more of a moisture element to it than feria.
Overview
- How are reviewers describing this item?
color, blonde, brown, orange and good. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 6,928 reviews as of our last analysis date on Jun 25 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Go this to use on my daughter who has very dark brown hair this lighted her up really well and didnt leave her orange at all
Posted by a reviewer on Amazon
And didnt completely fry her hair
Posted by a reviewer on Amazon
I have a ptsd and muscle spasms adult condition
Posted by a reviewer on Amazon
I followed the directions carefully and kept an eye on how my hair was doing once i applied the product
Posted by a reviewer on Amazon
Once i noticed my hair was turning lighter and it was a color i liked i washed it off and followed through with the anti brass purple conditioner
Posted by a reviewer on Amazon
I then styled my hair like i normally do
Posted by a reviewer on Amazon
I am usually allergic to hair dye that has bleach in it but this didn’t make my head burn
Posted by a reviewer on Amazon
The color is perfect but i have shorter hair and this is a replacement for what i was using which is no longer available
Review Count History
Price History
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