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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I've been using a certain brand of powder and cream peroxide for years and i've never had a better lift than with this product.


Fairly pleased with result had a inch long mix of dark n grey roots its covered pretty well and blended in with my foils.


If you’re that bothered about the yellow, always be prepared for another dye session with the shade you want.


My go to hair dye, never disappointed

Packaging/appearance


Was excited when it turned up and did my hair right away.

Competitiveness


It's a little runnier than i'm used to so you don't need to paste it into your hair like the othe brand.

Overview

  • How are reviewers describing this item?
    colour, great, blonde, dark and brown.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 23.
  • Previous analysis of this listing was an F grade.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 27,140 reviews as of our last analysis date on Jul 27 2021.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    It didnt stain my skin either and the colour is awesome however it burnt a little when i was applying it


    Posted by a reviewer on Amazon

    Easy to use silly me didnt use the glove big mistake


    Posted by a reviewer on Amazon

    I’m a naturally dark gingery blonde that only ever goes a brassyslightly lighter blonde no matter what version blonde box dye i use ash or ultra light etc etc


    Posted by a reviewer on Amazon

    The product is great but the package came damaged please see photo


    Posted by a reviewer on Amazon

    It was squeezed into a small flat box so not so happy on this occasion with amazon


    Posted by a reviewer on Amazon

    Great colour not as brassy a red as i expected


    Posted by a reviewer on Amazon

    Was excited when it turned up and did my hair right away


    Posted by a reviewer on Amazon

    I previously had bright red and got this one as purple is a fave colour

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