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Pros & Cons

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The AI used to provide these results are constantly improving. These results might change.

Pros

My hair is dark blond naturally, so it's harder for me to find great dyes for it. This color option (black currant) is a very natural brownish black. The color turns into the best copper/red shade after a month. While the color does fade a bit over ti... Read More

Cons

Dyed my hair less than a month ago. My hair is not burgundy. I only get about 3-4 shampoos in before the grays at my temples start to show. Maybe the burgundy is not meant to be for me.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

It enhances the quality of my hair making is softer and shinier and i always get compliments on the color

I absolutely love thisno skin burning from chemicals or anything it’s natural and nicei have dark hair and it works well and la... Read More

The hair color looks just like the box for about 3 days after dying it.

After coloring with hair with all of the other products, my hair would come out with good color, but it was like straw!

Packaging/appearance

It didn’t lighten my dark hair three shades like it suggested on the box.

Bought 3 boxes of this color after dying my hair with the ion permanent color brilliance in midnight black (blue black) and the... Read More

I've received compliments on the color, and no one knows it's a boxed color.

Competitiveness

The price is amazing because drug stores like rite aids and walgreens that sells the same exact brand and color sells one quant... Read More

I live this brand of hair dye most out of every one i've ever used: and i've used a lot of them, even the henna and the ones fr... Read More

I'm impressed how long it has lasted compared to other hair dyes i've used!

Overview

How are reviewers describing this item?
color, dark, blue, black and red.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 16,496 reviews as of our last analysis date on Jun 22 2024.