Highlights
Quality
Pleased with the coverage and ease of use.
She is really happy with the ease of application and with the result - deep shiny black with an even colour.
Packaging/appearance
Apart from the extra packaging waste some of us struggle squeezing tubes (tennis elbow), i cant see any benefit to the develope... Read More
I did kind of like that, it made this seem extra special but extra packaging and all that.
Competitiveness
Good value for moneynot 100% full coverage as left a few tints but overall good
Overview
- How are reviewers describing this item?
colour, black, great, easy and good. - Our engine has profiled the reviewer patterns and has determined that there may be deception involved.
- Our engine has determined that the review content quality is low.
- Our engine has analyzed and discovered that 71.4% of the reviews are reliable.
- This product had a total of 898 reviews as of our last analysis date on Nov 12 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I had to resort to a pair of marigolds
Posted by a reviewer on Amazon
It smells amazing unlike other brands that smell like chemicals also the colour is second to none
Posted by a reviewer on Amazon
Did not react to the patch test or during dye process
Posted by a reviewer on Amazon
Only thing i didn’t like were the provided gloves they are far too big and difficult to use so i replaced them with my own
Posted by a reviewer on Amazon
This is probably the least offensive smelling permanent hair dye out there
Posted by a reviewer on Amazon
Covered my dark brown natiral colour and dark blonde dyed colour