Ask Fakespot Chat questions about this productAlpha
Add detailed feedback
Message
Loading suggested questions
Suggested Questions
Suggested Questions
No suggested questions were found
Pros & Cons
Pros
The flavor is pleasant and the texture is just right. The experience is jarring at first, but the feeling is great. Not like an extreme whitening, but a definite difference for me.
These are the typical squeeze tubes with a flip-top dispenser cap.
Hello charcoal fluoride toothpaste is positive. Works better than those whitening straps that end up sliding around. I plan on getting more and replacing my old toothpaste permanently.
The activated carbon particles gently polish your teeth to remove surface stains and leave them visibly shiner and whiter. It stays super dark through the brushing. Like all charcoal toothpastes it is black so take care to not foam all over yourself b... Read More
Cons
Yikes, it's so strong (i'm guessing the mint oil), it burns. Kind of like regular listerine burns. The flavour of this product is terrible.
Highlights
Quality
This toothpaste says it made from natural ingredients which is always nice to see, it definitely gives you fresh breath and a c... Read More
An unusual thing about me is my strong preference for the black tube, is the mostly all black tube - without flashy colors - go... Read More
Before acquiring this toothpaste, i was blissfully unaware of how much toothpaste gets spattered on the sink when brushing the teeth.
The charcoal effect actually gives an instant whitening effect, sort of like a shade lighter after just one use.
Price
Little bit over price but their charcoal whitens teeths!
While they are quite pricey, i like the natural ingredients like coconut oil in them.
Shipping
But, i got used to it quickly and find that i love this toothpaste!
Packaging/appearance
Happy with the product itself as well as packaging (after ordering multiple).
Pros- fresh light mint flavour- cleans well- natural ingredients- gluten free & vegan- no artificial sweeteners & flavours- not... Read More
Competitiveness
While it's a bit more expensive than most commercial brands, the toothpaste is competitively priced with other natural brands o... Read More
My teeth feel cleaner & look much whiter than any brand i have tried.
I guess i just don’t find this toothpaste substantially better than the big name brands that i’ve used by whole life.
Overview
- How are reviewers describing this item?
black, clean, charcoal, fresh and natural. - Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 1367.
- Previous analysis of this listing was an D grade.
- Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 31.1% of the reviews are reliable.
- This product had a total of 530 reviews as of our last analysis date on Jan 6 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
The toothpaste tube is very firm and the paste is difficult to dispense once you need the last inch or so
Posted by a reviewer on Amazon
My teeth feel cleaner look much whiter than any brand i have tried
Posted by a reviewer on Amazon
Ok its a bit weird the first few times when you spit out black foam
Posted by a reviewer on Amazon
So used to it now im not going back
Posted by a reviewer on Amazon
This stuff tastes fine and seems to do a decent job of cleaning your teeth though nothing remarkable
Posted by a reviewer on Amazon
I can’t avoid the feeling that it’s a bit gimmicky
Posted by a reviewer on Amazon
It seriously looks like pure black acrylic paint is squeezed onto your brush
Posted by a reviewer on Amazon
I’m a sloppy toothbrusher too and that doesn’t mix well with our white bathroom sinks
Review Count History
Price History
Ask Fakespot Chat questions about this productAlpha
Add detailed feedback
Message
Loading suggested questions
Suggested Questions
Suggested Questions
No suggested questions were found