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Pros & Cons
pros
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pros
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Fresh Mint Flavor
Customers are highly satisfied with the fresh mint flavor of the toothpaste, finding it refreshing and leaving their mouths feeling clean and revitalized. Some appreciate that it's not overly strong while others enjoy the added benefits of a smoother brushing sensation from the coconut oil.
Effective Cleaning
Customers are highly satisfied with the effective cleaning power of the toothpaste, expressing a real clean feeling after use and long term usage experience.
Brightens Teeth
Customers have reported noticeable teeth brightening and whitening effects from using this charcoal toothpaste regularly. The natural ingredients provide a refreshing brushing experience without compromising oral health. Some customers have noted subtle but significant improvements, while others have experienced more dramatic results.
Highlights
Quality
High quality product, easy and simple to use.
The activated charcoal formula provides a deep clean and is excellent at removing surface stains, leaving my teeth looking noti... Read More
After only using for a few days, coffee and tea stains have visibly been lifted from my teeth.
Something that has not been achieved with various toothpastes i’ve tried.
Price
I recommend it especially for the value and what i’ve gotten out of it so far i completely recommend it.
First off, great bang for your buck.
And the value for the money is pretty reasonable.
Good price, not sure if it is the official brand as i saw some differences in print from another store-bought toothpaste; overa... Read More
Packaging/appearance
The packaging is visually appealing and conveys the brand's commitment to clean and natural ingredients.
I was grateful it was offered in a 3-pack, so i always have an extra on hand when we run out.
Competitiveness
I will never buy a different brand.
I noticed on some of the toothpaste labels state that colgate-palmolive distributes this product.
Overview
- How are reviewers describing this item?
charcoal, clean, activated, good and fresh. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 6180.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 48,735 reviews as of our last analysis date on Mar 3 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
However this uses an abrasive method which should not be an everyday use not professional advise
Posted by a reviewer on Amazon
From personal experience over use can cause sensitivity issue
Posted by a reviewer on Amazon
When my sister stayed over last year i got the side eye re this product but i think its just the color that is initially off putting
Posted by a reviewer on Amazon
I tried toms but it doesnt clean or make your mouth feel fresh as this product does
Posted by a reviewer on Amazon
The thickness of the paste isn’t to runny or to thick
Posted by a reviewer on Amazon
You have to continue to use it for a while and diligently it takes a while for it to work
Posted by a reviewer on Amazon
I will definitely be rebuying
Posted by a reviewer on Amazon
Actually whitens your teeth and theres not much dirt left for my dentist to remove during cleanings
Review Count History
Price History
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