What does this mean?Highlights
Quality
I've worked in marketing for around 6 years, and although i have subliminally applied many of the principles of 'influence' wit... Read More
It's very well written and very informative.
This book really opened my eyes to how marketing works.
The only issues i have with the book which is more of a personal preference.
Shipping
2) behavioural economics which investigates the fast thinking processes and how they can be predictably irrational to quote dan... Read More
Overview
- How are reviewers describing this item?
good, human, great, through and written. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 5,111 reviews as of our last analysis date on Nov 17 2020.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Had to be in the right mood too readlisten to it as could drone on a little at times
Posted by a reviewer on Amazon
Whilst the print in revised edition isnt the best quality and text small you certainly get used to it after the first few pages so it becomes unnoticeable
Posted by a reviewer on Amazon
Easy read for anyone who wants to know why we make lots of the decisions we do and why alot of them are not our own
Posted by a reviewer on Amazon
However the product was said to be new but was slightly dirty on the back
Posted by a reviewer on Amazon
I read this book after watching or listening to various training products by other persuasion or sales and marketing experts who drew heavily on cialdinis work and either acknowledged it or presented the findings as their own ideas
Posted by a reviewer on Amazon
Im not sure of the issue sequence of the popular books on influence and persuasion but my impression is that if this wasnt the first it was one of the first when it was published in 1984
Posted by a reviewer on Amazon
However if youre new to books on persuasion and influence i dont think this is the place to start
Posted by a reviewer on Amazon
Its too old and hard to read
Review Count History
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