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Influence The Psychology of Persuasion Revised Edition

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Pros & Cons

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pros

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pros

Features with many positive mentions

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Entertaining Examples

Customers highly praise the book for its entertaining examples used to illustrate persuasion principles. They find the real-life anecdotes and case studies easy to understand, relatable and helpful for marketing professionals. The visuals in the book further solidify the points made.

Timeless Information

Customers are in awe of how timeless the information in this book remains, praising its relevance to modern decision making despite being written several decades ago. They find it a fascinating read with lifelong lessons applicable to all aspects of life.

Reciprocation

Customers are highly impressed with the book's insights into the reciprocation heuristic, expressing feelings of desire to "pay back" when given information or favors. They also appreciate the potential for personal and professional growth in understanding and harnessing these influences. Some caution against misuse.

Informative Content

Customers generally find the content of the book insightful, humorous, and useful. They appreciate how it provides an understanding of human behavior that can be applied in business. However, some customers wish for more practical applications and improvements, especially for those not in sales.

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Highlights

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Quality

These heuristics can be weaponised in a sense, that they allow tricksters to bypass rational decision making and influence peop... Read More

The pictures, graphs and cartoons really help to solidify his points.

I wish there were more practical uses and improvements, especially for someone not in sales, but there is a lot of good stuff in this book

The book is a bit outdated and i wonder how much different it would be if it spoke about more recent sales tools and new techno... Read More

Packaging/appearance

Haven’t read the book yet… but it got to my house in pristine condition and with lovely packaging.

They provided product as described in acceptable condition.

Overview

How are reviewers describing this item?
great and good.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has determined that the review content quality is high and informative.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 13,780 reviews as of our last analysis date on Nov 2 2024.