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Pros & Cons
pros
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Entertaining Examples
Customers highly praise the book for its entertaining examples used to illustrate persuasion principles. They find the real-life anecdotes and case studies easy to understand, relatable and helpful for marketing professionals. The visuals in the book further solidify the points made.
Timeless Information
Customers are in awe of how timeless the information in this book remains, praising its relevance to modern decision making despite being written several decades ago. They find it a fascinating read with lifelong lessons applicable to all aspects of life.
Reciprocation
Customers are highly impressed with the book's insights into the reciprocation heuristic, expressing feelings of desire to "pay back" when given information or favors. They also appreciate the potential for personal and professional growth in understanding and harnessing these influences. Some caution against misuse.
Informative Content
Customers generally find the content of the book insightful, humorous, and useful. They appreciate how it provides an understanding of human behavior that can be applied in business. However, some customers wish for more practical applications and improvements, especially for those not in sales.
Highlights
Quality
These heuristics can be weaponised in a sense, that they allow tricksters to bypass rational decision making and influence peop... Read More
The pictures, graphs and cartoons really help to solidify his points.
I wish there were more practical uses and improvements, especially for someone not in sales, but there is a lot of good stuff in this book
The book is a bit outdated and i wonder how much different it would be if it spoke about more recent sales tools and new techno... Read More
Packaging/appearance
Haven’t read the book yet… but it got to my house in pristine condition and with lovely packaging.
They provided product as described in acceptable condition.
Overview
- How are reviewers describing this item?
great and good. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 13,780 reviews as of our last analysis date on Nov 2 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Even though this was a requirement for a college class i was taking
Posted by a reviewer on Amazon
But also how to convince them to choose a product that originally they didn’t want to have
Posted by a reviewer on Amazon
The six heuristics arereciprocation if somebody gives you a gift you feel the desire to “pay it back”
Posted by a reviewer on Amazon
Often by giving more than having initially received
Posted by a reviewer on Amazon
Liking being liked by a person gives an edge in influencing that person
Posted by a reviewer on Amazon
Friends we like are much more likely to convince us to buy a certain product
Posted by a reviewer on Amazon
Authority humans use the advice of authorities as a shortcut to evaluate something by themselves
Posted by a reviewer on Amazon
Example con artists disguise often as policeman priests doctors etc
Review Count History
Price History
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