Highlights
Price
The information in this book cost me hundreds of thousands of dollars to find out.
The multi-mailing idea alone was worth the price of the book.
Competitiveness
I learned a lot about the direct marketing world.
It's methodical and step-by-step method worked wonders for my company's program.
I would strongly recommend this book to anyone involved in the sales and marketing of their company's products and services.
I am a marketing manager working for a 'fortune 500' company.
Overview
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new, direct, great, good and right. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has determined that the review content quality is high and informative.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 11 reviews as of our last analysis date on Apr 2 2021.
Helpful InsightsBETA
Posted by a reviewer on Amazon
If you take a section of your email and break it down to the strategies listed in the book you can only create a productive piece
Posted by a reviewer on Amazon
From how to identify good email lists to how to create the right message
Posted by a reviewer on Amazon
Ive read all the other books currently on the market they just dont compare
Posted by a reviewer on Amazon
The tips and tricks in creating an email program were dead on
Posted by a reviewer on Amazon
If you want to know how the pros are using email marketing buy this book
Posted by a reviewer on Amazon
Ive been asking everyone about timing of our messages
Posted by a reviewer on Amazon
No one was able to give me a clear answer that made any sense
Posted by a reviewer on Amazon
This book is not just for dot comers