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Pros & Cons

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The AI used to provide these results are constantly improving. These results might change.

Pros

This is minty smelling but not overpowering. People noticed the smell and thought i was wearing a particularly expensive perfume, that's how lovely it is.

Leave on for 5 minutes once a week after shampooing and it keeps my hair feeling hydrated and silky smooth. I had never used purifying shampoos before & they are really useful.

Blonde hair great. As there is no colourant involved in the shampoo, it works just as well for both shades of hair.

Shampoo has a deliciously fresh scent of a citrusy-mint. It has a clean, fresh spearmint fragrance which is lovely.



Cons

It lathers up fantastically and smells fresh and clean but it stops there. Feels very dry afterwards, even with addition of curl cream.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I think my hair would benefit from prolonged use of the product.


Use in conjunction with the conditioner for lovely, fresh smelling tangle-free hair!

Packaging/appearance


The bottle is clear plastic and the packaging states that this “cleanses thirty, heat-damaged hair.

Competitiveness


Surprisingly effective at detangling but can’t say it blinded my hair up any.

Overview

  • How are reviewers describing this item?
    good, lovely, nice, clean and fresh.
  • Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
  • Our engine has analyzed and discovered that 53.1% of the reviews are reliable.
  • This product had a total of 305 reviews as of our last analysis date on Jun 18 2022.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Put a curl in my hair even though it is dead straight normally


    Posted by a reviewer on Amazon

    Im not sure how purifying your hair is different from cleaning it why its called beach blonde when its for all hair types or why they think using a shampoo would give you tousled hair it doesntyoull have to do your own tousling with branded tousling products naturally but of course this is all part of the tsunami of nonsense that spouts without end from the cosmetics industry


    Posted by a reviewer on Amazon

    I lather it in olive oil once a week but that only makes it feel soft for a couple of days and ive tried and disliked so many shampooconditioner combinations over the years with their broken promises of taming and smoothing my bleachdamaged locks

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