4.6509625Fakespot Adjusted Rating
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Pros & Cons

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pros

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pros

Features with many positive mentions

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Scent

Customers are highly satisfied with the pleasant scent of the Kérastase Blond Absolu Purple shampoo, which helps them maintain their highlighted and grey hair without leaving it brassy or dull. The delicate fragrance also leaves their hair feeling soft and clean.

Softness

Most customers have reported a noticeable softness in their hair after using Kérastase Blond Absolu Purple shampoo, while some have mentioned that they needed to use it with a conditioner for optimal results. A few users have noted that the product left their hair feeling dry upon rinsing out.

neutral

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neutral

Frequently mentioned features with split sentiment

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Brassy/Yellow Undertones Correction

Customers generally praise Kérastase Blond Absolu Purple shampoo for effectively neutralizing brassy and yellow undertones in lightened, highlighted, and grey hair while maintaining a natural look. However, some users express concerns about the presence of SLS, which can cause scalp irritation and dryness.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Love the scent, keeps my highlights from turning brassy and the wisdom highlights from looking dull


This shampoo makes lovely lather and used with the conditioner, my hair feels like it did in my early years.


With this shampoo it stays bright and non brassy, otherwise it turns rust orange.


Great lathering with just a nickel sized drop.

Price


It's a little bit pricey, but i see that as an investment against recurring salon visits.


It's pricey but lasts since i only use it twice a week on the advice of my stylist.

Competitiveness


I have tried many different purple shampoos and this is the clear winner.

Overview

  • How are reviewers describing this item?
    purple, brassy, dry, good and blonde.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 9,625 reviews as of our last analysis date on Feb 14 2025.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I am a natural brunette and get my hair highlighted and like yo stay light ash blonde


    Posted by a reviewer on Amazon

    I live in a house with well water so my hair tends to get very brassy if i don’t use this shampoo


    Posted by a reviewer on Amazon

    With this shampoo it stays bright and non brassy otherwise it turns rust orange


    Posted by a reviewer on Amazon

    If your strands run into the orangehot yellow territory two werks after that expensive coloring job this product might be for you


    Posted by a reviewer on Amazon

    The texture is creamy and that makes the product last longer


    Posted by a reviewer on Amazon

    Didn’t mess up with my colored hair at all instead gave them shine and durability


    Posted by a reviewer on Amazon

    Doesn’t dry out my hair like other shampoos


    Posted by a reviewer on Amazon

    My hair is fairly long and as it’s gotten gray it’s changed in texture and has become a little dry

Review Count History
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Price History
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