What does this mean?Pros & Cons
Pros
Killing marketing tells you how to monetize your audience in a way that makes your marketing department a profit center for the business. It provides the perfect recipe of insightful new thinking, illustrative case stories, and the steps to get starte... Read More
Mayo clinic earns a healthy chunk of revenue through its excellent newsletters and a monthly subscription based diet program. Ubm’s media business models help readers see the path towards a media centric organization.
As pulizzi and rose so crisply put to build a strong relationship with their target audience and use that relationship as a platform to create a myriad of business opportunities. They go even further and advocate for an end to these increasingly outda... Read More
Incredible new book from the geniuses behind content marketing institute and content marketing world (arguably one of the greatest publications / events in the content marketing space) this book provides a detailed analysis and instruction, that break... Read More
With freaky accuracy they describe my frustrations with upper management and equip me to conquer management’s objections. Businesses needs to be aware of the changes that are taking place and must not lag too far behind the field.
Cons
The book is overly repetitive. Also a lot of the examples are very outdated. Save your time and money and just google the subject to get the same general concept.
Highlights
Quality
With freaky accuracy they describe my frustrations with upper management and equip me to conquer management’s objections.
The purpose behind this book is to take a look at those demands, and how to mold your plan around that to achieve the best resu... Read More
This book should make every marketer reassess what is and what isn't working by challenging the safe, traditional view.
It's time to discard the methods that are no longer effective and get comfortable with tactics that are out of the box and disruptive.
Price
• customer value: create more loyal, valuable customers through content.
• campaign value: create supporting transactional, promotional efforts to keep you top of mind when your audience is ready to buy.
If you think about it, you pay for magazines and newspapers and then get exposed to lots of ads that bring in revenue for the publisher.
In fact – and this not diminish the value of the book at all – much of what author pulizzi describes – is very old hat.
Packaging/appearance
• the book is packed with illustrative case studies that demonstrate how audience-centric marketing can really work in the real world.
Competitiveness
Joe and robert are true marketing experts that will help keep you ahead of trends.
The most reputable and successful brands today have already implemented the strategies discussed in this book or are in the pro... Read More
Companies like arrow electronics, lego and red bull are illuminating a new path to profitable marketing.
It's a real-world strategy that more and more brands are discovering.
Overview
- How are reviewers describing this item?
content, new and rose. - Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 13.1% of the reviews are reliable.
- This product had a total of 153 reviews as of our last analysis date on Feb 8 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Lots of gems in here if you are going this direction
Posted by a reviewer on Amazon
The books main objective is to direct its readers into the realm of contentbased marketing and get away from dated campaignbased marketing approaches that have often been considered the norm
Posted by a reviewer on Amazon
One of the central themes present throughout the book is the idea of contentdriven marketing
Posted by a reviewer on Amazon
Contentdriven marketing is the idea of flipping marketing and leading with the media strategy as opposed to the benefits and products offered
Posted by a reviewer on Amazon
Another main argument presented throughout the book is the idea of audiences
Posted by a reviewer on Amazon
The authors bring up the point that it may be more beneficial to aquire an audience as opposed to building one
Posted by a reviewer on Amazon
The company is described as running their marketing in a “editorially led strategy” 36 and that “it is doing more than just focusing on describing the value of arrow’s products” 36
Posted by a reviewer on Amazon
Another example of the strong supporting claims often derived from the authors personal experiences would be their discussion of audiences
Review Count History
Price History
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