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Pros & Cons
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Color Consistency
Customers are generally positive about the color consistency and vibrancy of L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color. Many reviewers have used this product for several years and praise its ability to deliver long-lasting, fade-resistant results. Some customers mention that the formula is thicker than other hair dyes and appreciate the value of purchasing multiple boxes for future touch-ups. However, a few customers note that the color may not be as dark or light as expected and suggest checking the box carefully before use.
Hair Protection
Customers are generally positive about the hair protection aspect of this L'Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color. They praise its gentle touch and nourishing properties, with some mentioning that it leaves their hair feeling silky, soft, and shiny while providing even coverage. A few customers note the strong smell but appreciate the included conditioner and gloves to minimize mess. Overall, this hair dye is considered a great option for those coloring their hair at home, delivering long-lasting results without damaging or drying out the hair.
Highlights
Quality
The color is vibrant and rich, and it really does live up to its promise of fade-defying radiance for up to 9 weeks.
Great product with the ease of use and cleanup!
If you are dyeing your hair for the first time, or struggle with this, i would recommend the l'oreal excellence creme line instead.
Always apply a restorative moisturizing mask to your hair after color treatment and your hair should be jus5 fine.
Price
I have the money to spend on what works best so that's not the issue.
😀color: (preference lb02)i've gone to numerous salons in oc california and paid upwards of $400+ to have my thick, long hair colored.
It just so happens that this extremely inexpensive color is what's best after years and years of disappointing salon visits.
Pretty dark, but inexpensive hair to begin with i've been 'blonde' since decades.
Shipping
🙄😒to whoever packages these shipments, please please pay attention to what colors you send!
Packaging/appearance
The results matched the box perfectly—rich, vibrant, and full of shine.
My stylist rolled her eyes and whispered ,"oh my god that's so tacky - that junk will just fry her hair and then we will have t... Read More
The color turned out exactly as shown on the box—rich, vibrant, and full of shine.
If you’re looking for the color on the box this isn’t the one for you.
Competitiveness
This line has never let me down for the past 6 years and i have no intention of trying other brands as it's my holy grail.
Her stylist tried to explain why their (much more expensive) products were so much better.
I would try a new, more expensive salon and would end up with fairly similar results.
Overview
- How are reviewers describing this item?
color, brown, great, blonde and dark. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 11472.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 50,853 reviews as of our last analysis date on Mar 13 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
This is some of us with a “little “ age need the shine of when we didn’t have this extraage
Posted by a reviewer on Amazon
We can at least help our hair
Posted by a reviewer on Amazon
Pretty dark but inexpensive hair to begin with ive been blonde since decades
Posted by a reviewer on Amazon
Struggling with somewhat uneven tones brassyyellow cheaplookinghomeownhairdresserlook especially as the roots start growing out
Posted by a reviewer on Amazon
One thing ive learned over years of dying my own hair with box dye is that it often comes out extremely saturated or dark on me at first and then fades after a wash or two to be the color on the box
Posted by a reviewer on Amazon
My hair is medhigh porosity which is likely why this happens
Posted by a reviewer on Amazon
I switched because although i loved the initial color of my hair i felt like as my hair faded it would turn too light an orange
Review Count History
Price History
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