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Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

I have blonde highlighed hair and this keeps the blonde nice and fresh. The bottle lasts forever as it's so big, highly recommend. It prevents that brassy, block colour you can end up with between salon visits.



Cons

Shampoo does not keep silver grey colour in your hair. Which is very disappointing considering the price. Will pay extra next time and go back to alterna caviar range.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


My wife’s hair was a bit yellow, purchased this for a try, after 2 only uses, the hair is more shinier and more blonder, the ye...  Read More


My hair is soft and manageable and the colour works well on my highlights.


I had used other brands and was not happy with the purple deposit left on hair.


First time i have bought this product.

Price


Fabulous shampoo at a very competitive price.


Price my wife uses it i dont im bald

Packaging/appearance


Was brilliant in lockdown when it couldn’t be coloured.

Competitiveness


Amazing shampoo best one on the market

Overview

  • How are reviewers describing this item?
    good, colour, great, grey and yellow.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 4,308 reviews as of our last analysis date on Aug 25 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Her hair is a lot more blonde now its take out all the brassorange which was pretty bad


    Posted by a reviewer on Amazon

    Was brilliant in lockdown when it couldn’t be coloured


    Posted by a reviewer on Amazon

    I saw many people recomending purple shampoo and blue shampoo and because my hair is between levels i did not know what to choose and ordered one of each to test


    Posted by a reviewer on Amazon

    At least i ca go outside without thinking non stop of that yellow


    Posted by a reviewer on Amazon

    I was a bit sceptical at first as after i used it my hair still looked brassy and yellow when it was wet


    Posted by a reviewer on Amazon

    However after i dried my hair it was far less yellow than before


    Posted by a reviewer on Amazon

    It says on the bottle to leave in hair for 5 minutes but i left mine in for around 1520 minutes each time as the results were a lot greater that way


    Posted by a reviewer on Amazon

    My highlights appear separated rather than just looking like a block of one colour again

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