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Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

This is one of the best shampoos i have found for removing the yellowing that shows up in my silver hair. My hair is completely white, but i use a curling iron and product, so it does get some yellowing. This one is fantastic for pulling out the yello...  Read More

Because it is pretty pricey, i like to dilute it half and half with another plain clear shampoo. The product is good. Scent is nice smells clean. Well worth the price.



Cons

This is so drying! This packaging problem with matrix bottle needs attention. It smells like my hair after 3 days.

Did not deposit any color or tone any brassy ends. My hair is brassy as heck and this did little to nothing other than dry it out. I already have very fine hair so to see that ball of hair loss hurts my soul.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


This shampoo brightens white hair, reduces yellow cast from product build up and sunshine.


Lathers so good & keeps the brassy, yellow tones at bay.


It completely knocks out any brassiness and leaves my hair looking bright and refreshed.


This product definitely makes dull, discolored grey hair, shiny and white again.

Price


It’s cheaper than surface products and is equally effective at toning the brassy blonde.


The money smells great and leaves my hair free of any brassy colors at all.


Not sure i can afford to buy this every other month.

Competitiveness


There is absolutely no difference in this product and the pricey shampoo.

Overview

  • How are reviewers describing this item?
    yellow, purple, blonde, great and color.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 25096.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 44,776 reviews as of our last analysis date on Oct 25 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I wash my hair daily and don’t recommend using this every day or your hair will start to look purplish


    Posted by a reviewer on Amazon

    Smell was nice and it didn’t seem to dry out my hair at all


    Posted by a reviewer on Amazon

    My white hair sometimes gets a pale yellow tint form many shampoos and hair gels


    Posted by a reviewer on Amazon

    There is s subtle tint of purple in certain lights but i kind of like that


    Posted by a reviewer on Amazon

    I decided to try something new and purchased this matrix so silver purple shampoo


    Posted by a reviewer on Amazon

    It is replacing a very expense shampoo i have been using


    Posted by a reviewer on Amazon

    There is absolutely no difference in this product and the pricey shampoo


    Posted by a reviewer on Amazon

    Not sure i can afford to buy this every other month

Review Count History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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