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Pros & Cons
pros
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pros
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Moisturizing Properties
Customers are highly satisfied with the moisturizing properties and glossy finish of Milani Keep It Full Glossy Plumping Balm, which leaves their lips feeling hydrated and looking fabulous. Some customers have noted a slight tingly sensation and plumping effect.
Color Selection
Customers generally like the color selection of the product with some expressing satisfaction with the true-to-display shades and natural enhancement to their lip color. However, a few customers have noted that the colors are more sheer and not as opaque as they had hoped.

Highlights
Quality
Easy to apply, long lasting, lots of compliments.
This is easy to apply and i love the lip plump.
The gloss did not last very long and needed to be reapplied after drinking.
The balm lasts for a long time on the lips without fading, and you don't need a ton of product either.
Price
Color seems to last well and it's currently at a decent price point of just under thirteen dollars.
For the price range of under-$15, it is affordable and reasonable with the expected quality from milani.
Competitiveness
I'd recommend giving this a try compared to the tarte version.
Overview
- How are reviewers describing this item?
color, good, glossy, little and pretty. - Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 18.7% of the reviews are reliable.
- This product had a total of 34 reviews as of our last analysis date on Jan 24 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
Which this is a good thing in that you get that light tinting color but at the same time it does mean that i feel like i apply so much so fast that this product will not last for very long
Posted by a reviewer on Amazon
The color is a nice purplered color and goes on quite sheet so you get that tint but without the deep color of other lip balms ive used
Posted by a reviewer on Amazon
Though this does say it is plumping im sorry to report that i did not notice any
Posted by a reviewer on Amazon
But if you are looking for deep color and plumping this isnt it
Posted by a reviewer on Amazon
You do need to apply a few layers if you want it to be super pigmented
Posted by a reviewer on Amazon
When you put it on its a bit tingly i guess thats the plumping effect
Posted by a reviewer on Amazon
This feels good on the lips and it sheer
Review Count History
Price History

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