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Pros & Cons
pros
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pros
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Hydrating Formula
Customers are highly satisfied with the hydrating formula of Milani Keep It Full Glossy Plumping Balm. They praise its ability to moisturize and leave their lips feeling soft and hydrated throughout the day. Some also mention that it has a subtle color that enhances their lip appearance.
Applies Smoothly And Evenly
Customers generally praise the smooth and even application of the Milani Keep It Full Glossy Plumping Balm, with some noting its long-lasting and non-sticky finish. A few customers have compared it favorably to other brands, particularly Tarte.

Highlights
Quality
Easy to apply, long lasting, lots of compliments.
This is easy to apply and i love the lip plump.
It’s not overly glossy, and it’s not sticky whatsoever.
The gloss did not last very long and needed to be reapplied after drinking.
Price
For the price range of under-$15, it is affordable and reasonable with the expected quality from milani.
Competitiveness
I'd recommend giving this a try compared to the tarte version.
Overview
- How are reviewers describing this item?
color, pretty, nice, sticky and glossy. - Our engine has profiled the reviewer patterns and has determined that there is high deception involved.
- Our engine has analyzed and discovered that 23.1% of the reviews are reliable.
- This product had a total of 62 reviews as of our last analysis date on Mar 15 2025.
Helpful InsightsBETA
Posted by a reviewer on Amazon
It’s not overly glossy and it’s not sticky whatsoever
Posted by a reviewer on Amazon
There’s a slight tingle to it to give the plump effect but i don’t find it to be extreme it’s just slight
Posted by a reviewer on Amazon
While this offers a nice subtle tint on the lips and does a great job hydrating like a balm i did not really notice any plumping benefits from this
Posted by a reviewer on Amazon
This feels good on the lips and it sheer
Posted by a reviewer on Amazon
It went on more like a balm but felt like a gloss but not sticky
Posted by a reviewer on Amazon
It glided across my lips effortlessly and left a sheer color that was not as dark as i had hoped for while it had a sticky texture
Posted by a reviewer on Amazon
When worn i felt a faint tingle while it added a subtle and natural plump to my lips along with a complimenting shine
Review Count History
Price History
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