It's better than the highy-raved zuzu luxe eyeliner! It's easy to apply the liner on the eyes and doesn't feel too stiff or painful. The only downside is that it’s shiny and i personally prefer matte eyeliners.

This product is great, it holds very well and is a perfect black color - their applicator just * horribly! The pigment is extremely rich and knowing it's all natural color is awesome. Goes on easy and stays on.

I like that the brush is stiff as it's easier to control. Easy to remove with soap and water. It's so easy to apply.

Very runny and hard to put on. Watery, doesn’t apply a solid line in the first swipe. Texture is rubbery and gets flaky.

The felt tip is not precise and you have to dip it several times just to apply one line to your eyelid. It peels off like thin sheets of plastic and would hang off my eyelashes.

It's really pricey for its quality- even with natural ingredients. Went to return to cvs but no box, no return. Not worth the hassle or money.