This mascara goes on easily, dries quickly, lasts all day. Great coverage and my lashes stay soft.

Ewg approved - contains no carcinogens or other harmful ingredients. Best of all, it cleans off very easily with just warm water and a good rinse. Takes a few more swipes of makeup remover to get off but it's worth it.

The only downside to this item is that after a couple of months it tends to dry up a bit. But honestly with all the pros to this product the small downside is worth it.

It is marketed as hypoallergenic. It's very watery and goes everywhere. I feel misled since it was described as vegetarian but still contains animal products. It is now day 3 after not using it and my eye lids are still really itchy.

This mascara is not worth it if you like the make the most out of your lashes. It's very hard to put on and isn't good for thin lashes. This is the only mascara that seriously bothers my eyes- it causes them to water and burn.