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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

The AI used to provide these results are constantly improving. These results might change.

Pros

It is gentle, non-irritating, and covers grays 100%. As the color washes out, it leaves beautiful auburn tones. I love that it's cruelty-free! The color is amazing. I have a small patch of grey at the crown of my head that other box color wouldn't cov...  Read More



Cons

I have stubborn greys and while this is a good color, it doesn't last long on my hair. When it fades after a month or so, it leaves a red color to your hair. It smells horrible! My hair feels like it has retained this greasy, sticky substance after 3 ...  Read More

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I used it to color my hair and i neede the product as i wanted a naturally made productand itwas so


Moisturizing and soft after using this product


Wish it would yield a little more final product

Price


This is the product that i always buy for my husband works great and the price is reasonable too

Packaging/appearance


I made sure to apply it first to my growingout whitish roots for 15 minutes before applying to the ends which were a light blon...  Read More

Competitiveness


I have used this hair color for a few years because it is less toxic than the regular brands

Overview

  • How are reviewers describing this item?
    color, natural, easy, grey and gray.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 8761.
  • Our engine has discovered that over 90% high quality reviews are present.
  • This product had a total of 18,746 reviews as of our last analysis date on Dec 25 2023.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Mine are really hard to cover ive used different brands before and my whites are never fully covered


    Posted by a reviewer on Amazon

    I was blonder for a while but felt it left my skin looking bleached out


    Posted by a reviewer on Amazon

    If you are going to use permanent hair color i recommend naturtint


    Posted by a reviewer on Amazon

    I found that i needed to leave it in 5 to 10 minutes longer to cover my gray 100


    Posted by a reviewer on Amazon

    It didn’t have a strong scent


    Posted by a reviewer on Amazon

    I was unsure which color to pick because my natural hair tends to be blended tones of slightly ash with lighter blond highlights and tones and using some ash colors like ash blond would turn my hair a dirty grey even greenish once


    Posted by a reviewer on Amazon

    Since i am 74 i tried letting my hair be the whitegray that had grown out but i just didn’t feel like my true self when i looked in the mirror


    Posted by a reviewer on Amazon

    The honey blond hair color mixture had a dark pinkish red tint while wet and processing on my hair so i was very nervous since my hair has turned pinkish before when using antibrass toners by l’oréal but no problem after rinsing out the coloring

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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.