B

Fakespot review grade

B

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

Was a bit too dark but i love the product

Love this product i been using it for years nice last for about 5 weeks excellent color

This is not the first time purchasing this product

Well unfortunately the redken color gels did not cover my gray well even with the assistance of adding gray magic to the formula

Price

The only hair color i will use and the price is affordable

Packaging/appearance

Nice to find hair color without the strong odor

Was happy to find a product that didn’t contain all those harsh chemicals

Competitiveness

I have to do a touchup but i end up using up the whole box

Be advised the color comes out much darker than youd expect

Overview

How are reviewers describing this item?
color, natural, gray, great and last.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 80% high quality reviews are present.

This product had a total of 191 reviews as of our last analysis date on Jul 16 2021.