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Pros & Cons
Pros
Rinsing properly is a must (the directions for running your hands over it like a squeegee while rinsing aren’t there for show). The cleanser is very slippery and much easier to use when it’s activated with the water.
Short curly hair is easier to transition to than long hair. New wash feels healthier and not oily at all. Finger-tip scalp massage is important to get the cleanser all the way down.
I have very fine hair and now it’s thinning out. In desperation i tried this shampoo and it did make a difference.
It gives my hair back its lift and volume. Helps to add a natural wave and shine. It adds volume and there’s a great shine to it.
Cons
The fragrance is very intense and excessive. After water and aloe, most of the product are types of alcohol and seed oils. I'm not impressed with the ingredients upon looking at them more closely.

Highlights
Quality
I had been looking for an aloe juice based cleanser for about a year (because that is what made the formulation of modern mamma... Read More
I love this shampoo and wanted an easier way to purchase it vs the direct website.
I had been using modern mammals for 4ish years, in that time they changed their formula twice, and what they eventually landed ... Read More
This product totally blows any other low/no-poo product out of the water.
Competitiveness
My only complaint is with the scent, it is just an awkward smell, which i have found most products in this category have a less... Read More
Overview
- How are reviewers describing this item?
enough, color, better, modern and available. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 1,144 reviews as of our last analysis date on Jul 31 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I’d tried to use it in the past and felt like my hair was dirty even after just washing it
Posted by a reviewer on Amazon
I think i wasn’t using enough product not scrubbing my scalp enough and probably not rinsing enough either all of which are important if you want this work
Posted by a reviewer on Amazon
I’d guess i’ve been using it for about a month and so far so good
Posted by a reviewer on Amazon
I haven’t used up the entire bag yet and have been washing my hair a lot less partly because i dread having to spend so much money on shampoo again but probably will since i no longer have itchy scalp and my hair looks better
Posted by a reviewer on Amazon
My hair is also heavily highlighted
Posted by a reviewer on Amazon
I am also on cancer meds which dry your whole body out so bad
Posted by a reviewer on Amazon
To my surprise i was expecting a bigger size package and no scrubber
Review Count History
Price History
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