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Pros & Cons
pros
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pros
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Application Ease
Customers are highly satisfied with the ease of application of the product. They find it simple to use and effective, making it a great value for their money.
Hair Protection
Customers have generally positive opinions about the hair protection feature of the product. Many users mentioned that they've been using it for years and their hair remains healthy, strong, and free from damage. Some customers mix the product with other hair care products like Ion Color Perfection to enhance its protective properties during the lightening process. A few customers noted that they have long hair and needed to use more than one box to cover their entire head. However, a small group of customers mentioned that the product did not lighten their hair as expected and required longer application time for desired results.
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Color Quality
Customers have mixed opinions regarding the color quality of this hair dye, with some praising its good value and effective results, while others experienced inconsistent outcomes leading to unintended shades.

Highlights
Quality
Any bleach can be harsh on the hair, i mix ion color perfection into the bleach and stir it up before i put it on, this helps t... Read More
This is seriously the best bleach out there!
Left the dye on my hair for 1 hour and 10 minutes the results are in the pictures i’ve attached.
If you’re like me with really dark hair i recommend getting a ash blonde toner like wella t18 because this product is going to ... Read More
Price
I was paying around 70 dollars every six weeks to get my hair professionally done and i really needed to find a way not only re... Read More
Other than that it’s decent for the price.
Packaging/appearance
Except for a tiny bit of a brassy look at the roots it turned out exactly like at the salon!
If your hair is dark its perfect because it comes in 2 packages so you can do it twice
The box did say for medium brown hair and i suppose i should have listened.
Competitiveness
She believes this is even better than going to the salon and much cheaper!
Today i used the 200 which is for darker hair, the 205 is for lighter brown hair.
Bb&b is out of business and other stores no longer stock.
Overview
- How are reviewers describing this item?
blonde, color, dark, orange and brown. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 139.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 959 reviews as of our last analysis date on Dec 12 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I guess thats why it is hard to find on store shelves
Posted by a reviewer on Amazon
I’m getting toner done tomorrow to get rid of the brass
Posted by a reviewer on Amazon
Other than that it’s decent for the price
Posted by a reviewer on Amazon
I have dark brown hair and this lightens to pretty much a bleach blonde
Posted by a reviewer on Amazon
The box did say for medium brown hair and i suppose i should have listened
Posted by a reviewer on Amazon
Left the dye on my hair for 1 hour and 10 minutes the results are in the pictures i’ve attached
Posted by a reviewer on Amazon
Mixture was easy and i can’t be completely mad at the results as i have naturally black hair
Posted by a reviewer on Amazon
I wouldn’t purchase this dye again thou given my outcome
Review Count History
Price History
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