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Pros & Cons
Pros
Slather your face, neck, everything in coconut oil or vaseline. Is cheaper than splat and comes in a jar.
Set up your bathroom like a forensic scene! This hair dye works. I mix red with my usual garnier red hair dye to spruce the vibrancy and it's fine. I definitely recommend bleaching first, because the color came out way more vibrant than i thought it w... Read More
This is the best hair color out there! But it is my fave brand, and all colors are so pretty! Bought 2 colors will be purchasing more. The colors are bright and my hair was not damaged.
This really looks cool looking. This color pops.

Highlights
Quality
I personally love this brand and the color seems to last forever, which when it does start to fade it still looks amazing.
This stuff smells amazing and coverage is great i put this on damp hair and bagged my hair up (clear bag only ) and let it sit for 30 mins.
First pic is when i first washed it and the second is after doing shampoo with some vitamin c for 10 mins.
The first picture is how it looks after you first apply it and the second it what it starts to look like when it starts fading(... Read More
Packaging/appearance
One container has done my whole head but i always buy two as a just in case!
Competitiveness
I usually buy a different, more expensive brand but i’m so glad i gave this one a shot.
We have used several brands and this is the best !
I like both, but i like this color (flamingo pink) by punky color even more than the other brands ive tried.
The color lasts longer than the more expensive brands i’ve tried and when it finally does start to fade to does so evenly and s... Read More
Overview
- How are reviewers describing this item?
color, blue, brown, purple and green. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 2873.
- Our engine has discovered that over 90% high quality reviews are present.
- This product had a total of 28,752 reviews as of our last analysis date on Oct 25 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
It is fiery but doesnt have the pinkish base
Posted by a reviewer on Amazon
Also when roots show it isnt as obvious as when i used ion hot red color brilliance
Posted by a reviewer on Amazon
I cant use any color right now that has developer due to weakend falling out hair so a healthier pigmented alternative to the weaker expensive options out there would be fabulous but
Posted by a reviewer on Amazon
I dont have a better pic right now
Posted by a reviewer on Amazon
This was taken after i colored only certain pieces and mostly over brown hair that had just been pigmented with brown hair mask not many days prior and went through a couple showers as well
Posted by a reviewer on Amazon
A few slightly lighter portions took up the color even more and there are more subtleties in person
Posted by a reviewer on Amazon
But you could not see any pigment from other brands
Posted by a reviewer on Amazon
When i did a strand test i wasnt expecting any color to show through the brown
Review Count History
Price History
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