A

Fakespot review grade

A

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

My daughter was impressed with the product and she’s ordering also.

I'm pretty dang happy with the outcome.

Since i had a few highlights i only left the product on for about 15 minutes in the hopes it would not get too dark.

My highlights are coming through now and it had a toner effect in how it pretty much eliminated the brassiness that had been p... Read More

Competitiveness

This is a great value and much cheaper than the stores.

Overview

How are reviewers describing this item?
color, great, brown, dark and blonde.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 20,960 reviews as of our last analysis date on Oct 17 2020.