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Fakespot review grade

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

Best hair color product i have ever used!

I've used many other colors for 30 years and have never been satisfied.

For me, it seems the very lightest bit of ash results in a light-medium ash just after coloring, with the color lightening and ... Read More

Shipping

Good color ( no dreaded reddish tint,) good price, good shipping.

Packaging/appearance

My blonde hair was getting brassy, so used this to neutralize the brassiness.

Competitiveness

The obvious next step was to investigate other haircoloring methods.

Overview

How are reviewers describing this item?
color, blonde, great, good and natural.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 142 reviews as of our last analysis date on Feb 22 2022.