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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

The price seems reasonable for the results, but be prepared to address the dryness with some extra conditioning. Covered grays exceptionally well. Love the product & love the convenience.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


Always a high quality product that has consistently performed well.


Perfect product for my hair, no strong odor, color is vibrant and doesnt dry my hair!


The application was easy, and there was no discomfort or irritation, although i did notice my hair felt drier than usual post-coloring.


Color stays after almost daily hair washing (2 weeks now).

Price


Exactly as described, great price and shipping cost.


Best value for the money, colors great have used this brand for over 25 years, and color processing liquid used with it is reas...  Read More


The price seems reasonable for the results, but be prepared to address the dryness with some extra conditioning.

Packaging/appearance


Color was as expected, arrived well packaged and sealed.

Competitiveness


Took a star off because it was slightly more drying than other brands i have used.


If you want something gentle, i’d suggest another brand.

Overview

  • How are reviewers describing this item?
    color, great, good, dark and grey.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 466 reviews as of our last analysis date on Jul 23 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    Go by number rather than color description


    Posted by a reviewer on Amazon

    While the product is now my favorite for its longevity the tradeoff is the noticeable dryness it imparts to the hair


    Posted by a reviewer on Amazon

    The price seems reasonable for the results but be prepared to address the dryness with some extra conditioning


    Posted by a reviewer on Amazon

    While this was not the color i wanted too dark the product itself is really good


    Posted by a reviewer on Amazon

    If you need to cover serious grays this will work for you


    Posted by a reviewer on Amazon

    If you want something gentle i’d suggest another brand

Review Count History
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Price History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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