B

Fakespot review grade

B

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

Overall i found this to be a good quality product that’s strong and lightened my grown out roots well.

I love this brand of hair color, easy to use lasts a long time doesn’t wash out fast.

I feel after 1 attempt my color came out pretty even from root to tip.

Worst conditioner ever, dried out my hair n smelled like eggs.

Price

Perfect for my hair color and a perfect price!

All in all, a terrific product and a reasonable price for ladies that color at home.

Stupid me let 2-3$ not try this for years.

I have short hair and refuse to pay $100-$125 to have my hair colored.

Packaging/appearance

Results true to what’s representedon the box.

It's deceiving because the color on the box is like medium is blonde but it says 9.

I have thick shoulder length hair so it took 2 boxes.

I liked the color shown on the box.

Competitiveness

Application was easier than other brands i’ve tried.

Before buying this product, i was faithfully committed to another established brand.

Didnt lighten as well as other color brands in the same shade.

But it did not irritate my scalp despite causing me a little more itching than some other brands.

Overview

How are reviewers describing this item?
color, blonde, turned, great and good.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 214.

Our engine has discovered that over 80% high quality reviews are present.

This product had a total of 27,397 reviews as of our last analysis date on Jun 25 2024.