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Pros & Cons
Pros
The color is so natural looking, it adds shine and makes my curly hair soft and silky. This is the only brand i will buy from now on. Follow up with hydration mask.
Cons
Buyer beware. It turn out grey in stead of the blonde.
Highlights
Quality
I love this brand of hair color, easy to use lasts a long time doesn’t wash out fast.
There are no drips and leaves your hair soft and shiny and is 100% gray coverage.
Barely 20 minutes and it was blonde.
They changed their formula recently and caused me to start having extreme hair loss!
Price
Got compliments and actually a few girls bought and said they are using it now instead of paying $150 for color.
I’m talking worse the postpartum hair loss ☹️☹️ i can’t afford $100 every 4/5 weeks at the salon so i knew i had to switch to s... Read More
Honestly though it really is great comes with everything you need at a great price
And it was much less expensive than a salon, even though i had to do it myself.
Packaging/appearance
It didn't lighten my hair to the picture on the box, prolly because my hair was so dark.
I liked the color shown on the box.
Competitiveness
This product is high-end, compared to loreal and feria and the like.
I ordered two since usually 2 box cover my hair root but by choosing this brand one was enough.
Overview
- How are reviewers describing this item?
color, blonde, great, turned and easy. - Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
- Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 10083.
- Our engine has discovered that over 80% high quality reviews are present.
- This product had a total of 27,603 reviews as of our last analysis date on Jul 7 2024.
Helpful InsightsBETA
Posted by a reviewer on Amazon
I skipped my hair appointment and did it myself
Posted by a reviewer on Amazon
It smells like wet dog or something
Posted by a reviewer on Amazon
Even my husband and 4year old have said that my hair stinks after using it
Posted by a reviewer on Amazon
I bought it to yellow my silver
Posted by a reviewer on Amazon
Barely 20 minutes and it was blonde
Posted by a reviewer on Amazon
Its ok and first i did not think the gray was covered that well but now it seems to be better
Posted by a reviewer on Amazon
It didnt lighten my hair to the picture on the box prolly because my hair was so dark
Posted by a reviewer on Amazon
I chose this brand because my hairdresser was never able to get the color result i wanted
Review Count History
Price History
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