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Pros & Cons

Update Pros and Cons
The AI used to provide these results are constantly improving. These results might change.

Pros

The color is so natural looking, it adds shine and makes my curly hair soft and silky. This is the only brand i will buy from now on. Follow up with hydration mask.



Cons

Buyer beware. It turn out grey in stead of the blonde.

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality


I love this brand of hair color, easy to use lasts a long time doesn’t wash out fast.


There are no drips and leaves your hair soft and shiny and is 100% gray coverage.


Barely 20 minutes and it was blonde.


They changed their formula recently and caused me to start having extreme hair loss!

Price


Got compliments and actually a few girls bought and said they are using it now instead of paying $150 for color.


I’m talking worse the postpartum hair loss ☹️☹️ i can’t afford $100 every 4/5 weeks at the salon so i knew i had to switch to s...  Read More


Honestly though it really is great comes with everything you need at a great price


And it was much less expensive than a salon, even though i had to do it myself.

Packaging/appearance


It didn't lighten my hair to the picture on the box, prolly because my hair was so dark.


I liked the color shown on the box.

Competitiveness


This product is high-end, compared to loreal and feria and the like.


I ordered two since usually 2 box cover my hair root but by choosing this brand one was enough.

Overview

  • How are reviewers describing this item?
    color, blonde, great, turned and easy.
  • Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.
  • Our engine has detected that Amazon has altered, modified or removed reviews from this listing. We approximate total reviews altered up to 10083.
  • Our engine has discovered that over 80% high quality reviews are present.
  • This product had a total of 27,603 reviews as of our last analysis date on Jul 7 2024.

Helpful InsightsBETA

The AI used to provide these results are constantly improving. These results might change.

    Posted by a reviewer on Amazon

    I skipped my hair appointment and did it myself


    Posted by a reviewer on Amazon

    It smells like wet dog or something


    Posted by a reviewer on Amazon

    Even my husband and 4year old have said that my hair stinks after using it


    Posted by a reviewer on Amazon

    I bought it to yellow my silver


    Posted by a reviewer on Amazon

    Barely 20 minutes and it was blonde


    Posted by a reviewer on Amazon

    Its ok and first i did not think the gray was covered that well but now it seems to be better


    Posted by a reviewer on Amazon

    It didnt lighten my hair to the picture on the box prolly because my hair was so dark


    Posted by a reviewer on Amazon

    I chose this brand because my hairdresser was never able to get the color result i wanted

Review Count History
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Price History
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Please note: The content is generated by an AI language model based on reviews. We are constantly improving the accuracy, however, its outputs may contain errors or offensive content from certain reviews. Please report any errors or offensive content to us. Also, please note that we will not collect your questions unless you click the thumbs up/down button to provide feedback. The answers displayed will be stored by us so if another Fakespotter asks a similar question we can provide them an answer faster. Your feedback will only help us make Fakespot Chat better! By using Fakespot Chat, you agree to Fakespot's terms of use and privacy notice.

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