Overall i found this to be a good quality product that’s strong and lightened my grown out roots well.

Overall i found this to be a good quality product that’s strong and lightened my grown out roots well.  Read Less

I love this brand of hair color, easy to use lasts a long time doesn’t wash out fast.

I love this brand of hair color, easy to use lasts a long time doesn’t wash out fast.  Read Less

They changed their formula recently and caused me to start having extreme hair loss!

They changed their formula recently and caused me to start having extreme hair loss!  Read Less

Worst conditioner ever, dried out my hair n smelled like eggs.

Worst conditioner ever, dried out my hair n smelled like eggs.  Read Less

All in all, a terrific product and a reasonable price for ladies that color at home.

All in all, a terrific product and a reasonable price for ladies that color at home.  Read Less

I’m talking worse the postpartum hair loss ☹️☹️ i can’t afford $100 every 4/5 weeks at the salon so i knew i had to switch to s...  Read More

I’m talking worse the postpartum hair loss ☹️☹️ i can’t afford $100 every 4/5 weeks at the salon so i knew i had to switch to something different and thought i’d try this in color 5.  Read Less

Honestly though it really is great comes with everything you need at a great price

Honestly though it really is great comes with everything you need at a great price  Read Less

And it was much less expensive than a salon, even though i had to do it myself.

And it was much less expensive than a salon, even though i had to do it myself.  Read Less

It's deceiving because the color on the box is like medium is blonde but it says 9.

It's deceiving because the color on the box is like medium is blonde but it says 9.  Read Less

It didn't lighten my hair to the picture on the box, prolly because my hair was so dark.

It didn't lighten my hair to the picture on the box, prolly because my hair was so dark.  Read Less

I have thick shoulder length hair so it took 2 boxes.

I have thick shoulder length hair so it took 2 boxes.  Read Less

I liked the color shown on the box.

I liked the color shown on the box.  Read Less

Before buying this product, i was faithfully committed to another established brand.

Before buying this product, i was faithfully committed to another established brand.  Read Less

Other brands seem to leave my hair with red undertones, this color is beautiful !

Other brands seem to leave my hair with red undertones, this color is beautiful !  Read Less

Didnt lighten as well as other color brands in the same shade.

Didnt lighten as well as other color brands in the same shade.  Read Less

But it did not irritate my scalp despite causing me a little more itching than some other brands.

But it did not irritate my scalp despite causing me a little more itching than some other brands.  Read Less