I really like it because it lasts and doesn’t destroy my hair

I really like it because it lasts and doesn’t destroy my hair  Read Less

The process was way easier than i remembered for at home dyeing and it was almost zero mess!

The process was way easier than i remembered for at home dyeing and it was almost zero mess!  Read Less

In my experience that's when your hair feels stiff and damaged until you put the included conditioner in, but nope.

In my experience that's when your hair feels stiff and damaged until you put the included conditioner in, but nope.  Read Less

I followed the instructions exactly - i used the entire bottle when applying the dye despite my hair still being short.

I followed the instructions exactly - i used the entire bottle when applying the dye despite my hair still being short.  Read Less

I can't afford the upkeep to have my roots touched up every couple of months so i decided i want to go back to brown.

I can't afford the upkeep to have my roots touched up every couple of months so i decided i want to go back to brown.  Read Less

The cons…so first of all, i would need nearly three boxes of this stuff to do my hair where as i only needed one féria.

The cons…so first of all, i would need nearly three boxes of this stuff to do my hair where as i only needed one féria.  Read Less

The conditioner isn’t nearly as good as féria.

The conditioner isn’t nearly as good as féria.  Read Less

I am complaining this to the brand i used for close to 20 years—féria (in the natural black shade).

I am complaining this to the brand i used for close to 20 years—féria (in the natural black shade).  Read Less