I love this brand and this product the colors are amazing i use the chocolate cherry and it does in fact last almost 6 weeks th...  Read More

I love this brand and this product the colors are amazing i use the chocolate cherry and it does in fact last almost 6 weeks the color is very vibrant highly recommend.  Read Less

My hair feels healthy, looks radiant, and i can confidently rock my new shade without worrying about any harsh chemicals.

My hair feels healthy, looks radiant, and i can confidently rock my new shade without worrying about any harsh chemicals.  Read Less

It’s been 3 months and no growth line, no split ends and my hairdresser (who i thought would get mad for doing it myself) compl...  Read More

It’s been 3 months and no growth line, no split ends and my hairdresser (who i thought would get mad for doing it myself) complimented my hair!  Read Less

Second, it faded away about three weeks later, showing all grey.

Second, it faded away about three weeks later, showing all grey.  Read Less

I've used a lot of hair dye, and for the price, this is the best i've found - works well, doesn't damage hair, and fully covers grays

I've used a lot of hair dye, and for the price, this is the best i've found - works well, doesn't damage hair, and fully covers grays  Read Less

I have found that it is less expensive on amazon than in retail stores.

I have found that it is less expensive on amazon than in retail stores.  Read Less

The slightly higher price is worth it for having healthier hair - and hairdressers don’t make sassy comments about you using boxed dye.

The slightly higher price is worth it for having healthier hair - and hairdressers don’t make sassy comments about you using boxed dye.  Read Less

I enjoy the convenience of having it ordered and delivered to my doorstep in just a click.

I enjoy the convenience of having it ordered and delivered to my doorstep in just a click.  Read Less

I love that the outer packaging is biodegradable, but the included conditioner doesn’t detangle well.

I love that the outer packaging is biodegradable, but the included conditioner doesn’t detangle well.  Read Less

The color took to my hair much better than the other box dye brand i had been using!

The color took to my hair much better than the other box dye brand i had been using!  Read Less

I thought i would try this since the chemical listing seemed a little less strong as some of the other brands.

I thought i would try this since the chemical listing seemed a little less strong as some of the other brands.  Read Less

I had an allergic reaction to other brands, so i decided to these this one.

I had an allergic reaction to other brands, so i decided to these this one.  Read Less