Its **rehardening formula** strengthens enamel and protects against acid erosion, making it perfect for long-term use.

Its **rehardening formula** strengthens enamel and protects against acid erosion, making it perfect for long-term use.  Read Less

Best for: strengthening enamel and protecting against acid erosion.

Best for: strengthening enamel and protecting against acid erosion.  Read Less

It doesn’t contain harsh abrasives that can wear down enamel further, which is crucial when you’re already dealing with sensiti...  Read More

It doesn’t contain harsh abrasives that can wear down enamel further, which is crucial when you’re already dealing with sensitivity or enamel erosion.  Read Less

After about a week of use, i started experiencing less discomfort when eating cold foods like ice cream or drinking hot beverages.

After about a week of use, i started experiencing less discomfort when eating cold foods like ice cream or drinking hot beverages.  Read Less

I also think that the cost seems like a relatively reasonable price point (in my personal opinion); this is one toothpaste that...  Read More

I also think that the cost seems like a relatively reasonable price point (in my personal opinion); this is one toothpaste that i definitely will keep on using and recommend!  Read Less

It’s a little more expensive than regular toothpaste, but the benefits are well worth it if you’re looking to improve your enam...  Read More

It’s a little more expensive than regular toothpaste, but the benefits are well worth it if you’re looking to improve your enamel health and reduce sensitivity.  Read Less

- can be costly compared to other brands when not using discounts.

- can be costly compared to other brands when not using discounts.  Read Less

While it's a bit more expensive than some other toothpaste, using the subscribe & save option makes it reasonably priced.

While it's a bit more expensive than some other toothpaste, using the subscribe & save option makes it reasonably priced.  Read Less