A

Fakespot review grade

A

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Highlights

The AI used to provide these results are constantly improving. These results might change.

Quality

I feel good about using this product.

I did have to leave it on longer than recommended because it took a while to see any color change but i’m very satisfied with t... Read More

Product works well, was simple to apply, lasted for about month and a half before gray hair grew out.

Competitiveness

I have tried several other brands from cheapy (clairol) to more expensive (schwarzkopf and john frieda) and hands down shea moi... Read More

Shea moisture is always a trusted brand.

Overview

How are reviewers describing this item?
color, brown, great, black and dark.

Our engine has profiled the reviewer patterns and has determined that there is minimal deception involved.

Our engine has discovered that over 90% high quality reviews are present.

This product had a total of 753 reviews as of our last analysis date on Jan 9 2022.