Yogi berra might say “you’re never impressed with the things you don’t know until you know you know them…” and this book was ce...  Read More

Yogi berra might say “you’re never impressed with the things you don’t know until you know you know them…” and this book was certainly an eye-opener.  Read Less

Adidas is well-known to have been the more successful (though it certainly had its share of failures), but the book does conclu...  Read More

Adidas is well-known to have been the more successful (though it certainly had its share of failures), but the book does conclude with the recent successes that both companies have enjoyed, including the significant turn-around that puma has achieved after it was all but gone in the 70s.  Read Less

I am workin at adidas group in south korean so that i feel i can understand where i work more detailythanks for good shipping a...  Read More

I am workin at adidas group in south korean so that i feel i can understand where i work more detailythanks for good shipping amazon even though i am not in usa  Read Less

A great read for anyone interested in the evolution of sports marketing.

A great read for anyone interested in the evolution of sports marketing.  Read Less

One would come to dominate the sports industry while another would provide stiff competition until the advent of nike and reebok.

One would come to dominate the sports industry while another would provide stiff competition until the advent of nike and reebok.  Read Less

These two styles were neighborhood competitors throughout nyc in the 70s and 80s.

These two styles were neighborhood competitors throughout nyc in the 70s and 80s.  Read Less