I have been using this cream for 15 yearsi also use the hyaluronic acid serum by the same company i love them both i use both as a base cream to make my own moisturizing cream i have never used it right out of the container it comes in i use it because it has a lot of good ingredients in it so adding it to what i make has worked great for me i am 63 years old people think i am in my 40s maybe with all that i add to it has helped too